About
How Gratified Began
In December 2024 a shaman lady told Azmyth she would start a cafe called Gratified that would serve coffee and do art therapy. This prophecy captured Leah's imagination and got her dreaming about renovating Starbucks for the next quarter century: Making a cafe franchise focused on collaboration instead of competition, healthy drinks instead of sugary rushes, and every location developed to be a unique fit for its community instead of always being the same. In April 2025 we bought the domain, investors pitched in, and a roadmap was put together.
Five Step Plan
1. Embed in the hottest tech centers (for the vibes)
2. Set up pilot locations inside libraries (for the rapport)
3. Partner with airlines to serve complimentary terminal coffee (for the demand)
4. Reroute beans through Morocco instead of Switzerland (for the supply)
5. Acquire Starbucks (because we could make it better)